Introduction

Stazhin emerged in the competitive fintech landscape with a mission to empower businesses—ranging from e-commerce startups to established enterprises—with seamless payment infrastructure. By supporting transactions in over 150 currencies, integrating local payment methods (e.g., UPI in India, Pix in Brazil), and providing real-time analytics, Stazhin positioned itself as a one-stop solution for global commerce. However, despite its cutting-edge technology, Stazhin struggled to differentiate itself in a crowded market dominated by giants like Stripe, PayPal, and Adyen.

By early 2024, Stazhin had processed over $500 million in transactions across 80+ countries, serving 10,000+ merchants. Yet, its leadership recognized the need for a stronger digital strategy to boost brand awareness, attract new clients, and improve user retention. That’s when they turned to Visibble for a comprehensive overhaul.

Challenges

When Stazhin approached Visibble, they were grappling with a series of obstacles that threatened their ambitious growth plans in the global payments market. Despite processing over $500 million in transactions across 80+ countries, the company struggled to carve out a distinct identity amidst fierce competition from established players like Stripe and PayPal, leaving their brand recognition frustratingly low among small-to-medium enterprises and digital merchants—key segments critical to their expansion. The complexity of their platform, while a strength in functionality, proved a double-edged sword: new users found the onboarding process daunting, resulting in a 25% drop-off rate as potential clients abandoned signups midway. Early attempts at digital marketing only compounded the issue, with inefficient paid ads and disjointed social media efforts driving a cost-per-acquisition exceeding $50—far above the industry norm—yielding little return for their investment. Compounding these woes, their website lagged in performance, with load times averaging 5 seconds and a lack of mobile optimization contributing to a 30% bounce rate on mobile devices, a critical flaw given the growing reliance on mobile access among their target audience. Together, these challenges painted a picture of a company with immense potential stifled by visibility, usability, and marketing hurdles, prompting Stazhin to seek Visibble’s expertise to turn the tide.

Solutions

Visibble responded with a comprehensive, creative strategy tailored to Stazhin’s unique needs, transforming their digital presence and user experience from the ground up. To address the lack of brand recognition, we developed a striking brand identity and a sleek digital portfolio that brought Stazhin’s story to life, weaving in real success stories—like a UK retailer doubling sales through multi-currency payments—to showcase their impact, a move that cut bounce rates by 15% and boosted time-on-site by 40%. Recognizing the onboarding bottleneck, we reimagined Stazhin’s user portal with a modern, intuitive design built on Webflow, slashing the signup process from 8 steps to 4 and integrating features like a guided wizard and live chat support, which halved completion time and reduced drop-offs from 25% to 10%. For broader reach, we crafted a marketing site prioritizing Conversion Rate Optimization, optimizing load times to under 2 seconds and infusing SEO strategies that propelled Stazhin into the top 5 search results for terms like “global payment solutions,” driving a 180% surge in organic traffic within four months. This was paired with a content plan—blogs, guides, and case studies—that established thought leadership, while targeted LinkedIn and Google Ads campaigns slashed CPA from $50 to $22, amplifying ROI to 4:1. Finally, a social media push on LinkedIn and Twitter, spotlighting Stazhin’s innovations like real-time settlements, grew engagement by 60% and added 1,500 followers in three months. Together, these solutions turned Stazhin’s challenges into opportunities, setting a foundation for sustained global success.

"Absolutely outstanding contractor. Would highly recommend. Went above and beyond in several respects, worked incredibly hard to deliver an excellent product for us, and is a breeze to communicate with. It's hard to imagine what more you could want from someone."

Dan Klos Founder &CEO, ApplyPass

Result

The partnership yielded transformative outcomes for Stazhin by March 2025: Traffic Growth: Organic website traffic increased by 180%, from 5,000 to 14,000 monthly visitors, with mobile traffic accounting for 60% of the total. Conversion Boost: Sign-up conversion rates rose from 5% to 12%, adding 700 new merchants in Q1 2025 alone. Cost Efficiency: Paid ad CPA dropped by 56% (from $50 to $22), while ROI climbed to 4:1, surpassing initial targets. User Engagement: Portal usage grew, with average session duration up by 30% and a 25% increase in repeat logins, reflecting higher user trust and satisfaction. Brand Reach: Stazhin earned 50+ backlinks from fintech blogs and a feature in “Payments Weekly,” boosting domain authority by 10 points.

Through a strategic mix of SEO, content marketing, social media, paid advertising, and website enhancements, Visibble transformed ApplyPass’s digital presence. The collaboration not only resolved their initial challenges but also positioned ApplyPass as a leader in the job tech space. This case study showcases Visibble’s ability to deliver measurable results for SaaS and tech clients. By combining industry expertise with customized solutions, Visibble continues to empower businesses like ApplyPass to succeed online. As ApplyPass grows, Visibble remains a committed partner, supporting their ongoing success.